The Myth of the Page Fold

A hot item of discussion (or maybe debate) when we present website design comps to a client, is the desire from many clients to keep most — if not all — information above the fold. What is the fold? The fold is used to describe the upper half of a website — the content users see without having to scroll down the page. Where is the fold? There is no clear indication where that fold is, since this “cut off” depends on different factors like a user’s monitor resolution, their browser, bookmark bars, etc. These are all elements that can
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2012 Digital Marketing Forecast

With 2011 coming to an end and 2012 just around the corner, I reflect on what has transpired over the past year and attempt to predict what the future has in store for us. Here is what I am envisioning… •    The Internet will blow up, causing a global cataclysm of epic proportions. •    People’s lack of Internet access will cause them to mutate into zombies that raid strip malls and consume everything in sight. •    Aliens will come to our rescue, hooking our planet into the galactic Internet. •    The aliens — with their galactic net — will turn
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7 Steps to Avoid a Digital Disconnect

You can no longer ignore the shift towards digital marketing. Not that traditional marketing doesn’t have its place, but with more and more people accessing content and shopping via smartphones; conducting searches online and engaging in social media, to not incorporate digital is more than missing the boat. When evaluating your marketing plan, digital should not be considered a luxury, but a necessity. You need to incorporate digital or you are losing out on connecting with consumers. The excuse that digital is just too expensive is silly. Missing out on hundreds, if not thousands of new sales or connecting with
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