The Myth of the Page Fold

A hot item of discussion (or maybe debate) when we present website design comps to a client, is the desire from many clients to keep most — if not all — information above the fold. What is the fold? The fold is used to describe the upper half of a website — the content users see without having to scroll down the page. Where is the fold? There is no clear indication where that fold is, since this “cut off” depends on different factors like a user’s monitor resolution, their browser, bookmark bars, etc. These are all elements that can
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2012 Digital Marketing Forecast

With 2011 coming to an end and 2012 just around the corner, I reflect on what has transpired over the past year and attempt to predict what the future has in store for us. Here is what I am envisioning… •    The Internet will blow up, causing a global cataclysm of epic proportions. •    People’s lack of Internet access will cause them to mutate into zombies that raid strip malls and consume everything in sight. •    Aliens will come to our rescue, hooking our planet into the galactic Internet. •    The aliens — with their galactic net — will turn
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7 Steps to Avoid a Digital Disconnect

You can no longer ignore the shift towards digital marketing. Not that traditional marketing doesn’t have its place, but with more and more people accessing content and shopping via smartphones; conducting searches online and engaging in social media, to not incorporate digital is more than missing the boat. When evaluating your marketing plan, digital should not be considered a luxury, but a necessity. You need to incorporate digital or you are losing out on connecting with consumers. The excuse that digital is just too expensive is silly. Missing out on hundreds, if not thousands of new sales or connecting with
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Twitter Lists: Something to Snack On

We all love Twitter, but when is it ever really useful? Over here at Rhythm, we love ourselves some gourmet food trucks. As a team of digital foodies, we work on tracking down food trucks within the general vicinity of our office in Irvine to plan our lunch outings. As early adopters of the mobile food craze and social media, we know that these food trucks rely heavily on social media to promote where they’re going to be since they’re always on the go. To make it easy for us to follow our favorites and filter out the noise (which
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Giving Thanks

It’s Thanksgiving this week, which is one of my favorite holidays.  It’s truly an American holiday, founded here in North America by Native Americans, focused on all the good things in life: family, friends, eating, relaxing and football. This year I’ll be doing all the cooking as the celebration will be hosted at my home.  I’m looking forward to it! In the midst of all the shopping, prepping, inviting and organizing, I find myself thinking about the true meaning of Thanksgiving and realize that the underlying principle of being thankful is sometimes lost in the shuffle. This year especially, I
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To Teach is to Learn

I have always been a firm believer that we never stop learning. To close the door on education is a disservice to all. In the digital marketing arena, things are changing every day. There are new technologies to learn, new platforms to explore, and overall advancements in marketing trends that we need to stay on top of. Sometimes changes in the digital space come at a pace that can be overwhelming. When you think you just got something down, something new replaces it. When you are just getting used to a new technology or social platform, a new one pops
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What's Your Take on the Digital Babysitter?

A recent Associated Press article entitled, Adults Divided on Digital ‘Baby-Sitters’ made me think. The parent of an always-inquisitive 3-year-old little girl, I admit to having pushed the iPad across the table at many dinner outings so that my husband and I can have a little more stimulating conversation or feel a bit more relaxed versus always being on-guard to stop the next disaster (spilled drink, food thrown at another table, fork-in-the-eye, etc.). When it comes to parenting and new toddler activities, there are definitely pluses to these new gadgets. For one, take a look at all the educational and
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Rest in Peace Steve Jobs

I was deeply saddened earlier today when I heard the news about the death of Steve Jobs. Saddened because of the deep impact he had on my life. First off, his work spawned a revolution that created a massive industry which in turned was the catalyst for many other industries. Honestly, I really was not sure what I was going to do with my life as a young man in college. Typical. But my introduction to graphic design and multimedia software on the Mac inspired me to delve deeper into the world of computing and how it could be used
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Compelling Content Cultivates Connectivity

I recently interviewed Michael Stelzner, the author of the newly released, Launch: How to Quickly Propel Your Business Beyond the Competition. He also happens to be the founder of SocialMediaExaminer.com — an online magazine focused on all things social. Technorati ranks SocialMediaExaminer within the top 5 small business blogs — rank being based on the blog’s influence within its subject area. With more than 500,000 monthly page views and more than 80,000 newsletter subscribers, Stelzner is definitely doing something right and I had the privilege to tap into his brain and benefit from his insight/learnings. Stelzner’s new book, Launch, is packed
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