Nintendo Reigns Supreme in the Gaming World

Research has shown that gaming has increased in popularity in recent years, especially with this down economy. I received a Nintendo Wii for Christmas last year, and I absolutely love it. I must admit I am a little biased. I have always preferred Nintendo over other gaming consoles, mostly for ease of use and game options (hello, Mario). The way I see it, buying a Wii pays for itself over time, since it can bring people of all ages together for some good, clean fun. Instead of going out and spending money at the movies or going to the mall,
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Marketing in "The Greater Depression"

First off, I do not claim to be an economist, but in my role as CEO, I pay close attention to a variety of market dynamics. Everyone has varying opinions, but I feel the United States has just entered a depression for a number of reasons and I feel it is not going to get better anytime soon. One thing that everyone can agree on is that it will be a tough year for a lot of people and businesses. In the realm of marketing and advertising, budgets are being slashed but a need exists for companies to continue to
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Publishers Clearing House – Online?

We all remember the commercials – some unsuspecting lady in her pajamas answers the door and screams loudly. Ed Mac Mahon is there. She is then presented with that large white check, and we are all led to believe that it can happen to us. In the past, Publishers Clearing House used direct mail to reach its audiences, as well as TV ads.  Now the company has established an online presence to gain a larger audience, mostly of the younger crowd. This move shows PCH hopes to capture the attention and the wallets of young consumers, which make up the
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