Extending Our Own Immersive Brand Experience

Rhythm Interactive has moved into a place of its own. On June 30th, we moved into an awesome building in the Bacchus Signature Series park in Irvine, California. There are numerous benefits with our move but the one I would like to speak about here is how we are making it our own and truly extending our brand. In so doing, we are practicing what we preach by further developing our own “Immersive Brand Experience.” Since we had an empty shell to work with, much like a blank piece of paper, we started from scratch. We worked with our architect
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Benefits of Email Marketing Compared to Direct Mail

Industry reports continue showing email marketing provides the highest return on investment for every dollar spent compared to all other marketing channels. According to the Direct Marketing Association, in 2008 email marketing’s Return on Investment was $45.06 for every dollar spent. In comparison, marketing via catalogs returned $7.28 for every dollar spent. Even though email marketing outperforms direct mail in a dollar-to-dollar comparison, integrating the two channels remains an important strategy to reach the desired target with the maximum effectiveness since both are effective in allowing a corporation to send out their message to a targeted and perhaps pre-qualified audience.
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