Traditional vs. Interactive Marketing for Mother's Day

In the past, shopping for a Mother’s Day gift involved calling a florist or going into a store and buying flowers, as well as a card. Now we have the Internet – which boasts free e-cards and websites solely dedicated to flowers, gifts, apparel, poems…and the list goes on. Since the economy is still looking dismal, Mother’s day spends were expected to drop 10% this year to $14 billion, according to the National Retail Federation. I noticed during the few weeks before Mother’s Day this year that flower companies had stepped up their marketing efforts with both traditional and interactive
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