Making Video Work for You

Video is hot. Technology has lowered the barriers of entry for companies to incorporate quality video productions into their marketing communications. Obviously, there are large corporate brands that shoot full-scale productions for national TV commercials but not all companies are able to afford the media buy associated with a campaign of that scale. If you’re a marketer on a tighter budget, you can still make video work for you. Here’s how you do it. 1. Clearly define your idea. What story do you want to tell? Are you informing, persuading, training? What do you want to achieve and what should
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A Virtual Department Store Makeup Counter?

Many brands have made the shift to online marketing and are taking advantage of the many tools out there to connect with customers. I recently read an article about cosmetics companies using social media tools and interactive websites to reach out to consumers and help them find products that truly fit their needs. As a woman shopping for makeup, skincare and hair products that are high in quality, sometimes I see products and wonder what they could really do for ME personally.  L’Oreal Paris has created something that can help people like me who need information on new products and
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