The $25 Million Dollar Phone Number

How far will a company go to brand itself? Successful branding relies on marketing that relates a ‘need’ for a company’s product or service to its target audiences.  Nutrition firm Natrient LLC has gone the route of purchasing the rights to a phone number that will most likely resonate with thousands, but does not directly relate to its products in any way. In 1981, Tommy Tutone sang a song about a girl named Jenny…you know the rest. Natrient purchased the rights to 800-867-5309 for a whopping $25 million, hoping to connect with their target audiences through the recollection of this
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How E-Book Readers Measure Up

As an avid reader, my shelves are full of books, most of them read, some unread. Many regular staples in the print industry—magazines, newspapers—have gone online with positive results. The newest thing to hit plain old paperback books is the e-book reader. I remember reading about these devices a few years back, and they continue to intrigue me. While holding a book is a favorite pastime for many, some have come to embrace the sleek and inviting e-book reader that may hold their entire library of favorite books. There are two popular e-book readers out there: the Amazon Kindle 2
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